Give Me S’more

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Nothing Says summer more than sitting around a crackling campfire with family and friends. And no campfire is complete without the gooey goodness of s’mores. This sweet confection is a tradition that brings adults and kids together—while sharing chocolate—coated smiles and sticky marshmallow fingers. With a history that dates back at least 90 years, there is s’more to the story that makes for interesting campfire tales.


From Humble Beginnings to Campfire Classic

No one knows for sure who officially invented the s’more or where its whimsical name comes from. But the Girl Scouts get credit for the first published recipe. It was featured in the Tramping and Trailing with the Girl Scouts instructional guidebook in 1927. The recipe was originally called “some mores,” which was eventually blended and shortened to the “s’more” name we know today. The Girl Scouts couldn’t have predicted that their recipe would become a pop culture icon. Today, Americans buy 90 million pounds of marshmallows each year, and it’s estimated that 50% of marshmallows sold are roasted over campfires in the summer.


Fun, Creative Variations

The original s’more is roasted marshmallows, graham crackers, and milk chocolate. Experiment with new variations or have a s’mores bar and vote on your family’s favorite modern twist on the original campfire classic.

  • Try chocolate graham crackers. Or use one chocolate and one traditional graham cracker.
  • Use peanut butter or a hazelnut spread in place of chocolate.
  • Trade graham crackers for chocolate chip cookies to sandwich your marshmallow.
  • Use milk chocolate squares filled with flavor: caramel, raspberry, mint, or peanut butter.


Pro Tips
  • Place your graham cracker and chocolate on a wood “melting” block or a rock near the fire (but away from the flames) while your marshmallow is roasting. This will simultaneously create the perfect symphony of gooey marshmallow and melted chocolate.
  • Roast your marshmallow over low flames and hot coals turning the roasting stick for an even, golden marshmallow.
  • Use milk chocolate instead of dark chocolate. Milk chocolate has a higher cocoa butter content, so it melts better than dark chocolate.